CALACA is a conceptual brand that was born as a movement whose goal is to generate pride in contemporary Mexican culture and its inevitable pre-Hispanic past.
Since the 1980s, there has been a distancing from our origin and our roots. In the beginning of that decade, we became obsessed with alien worlds and American video games, with Japanese cartoons and English bands.
It is time to go back to the past and re-imagine a reality that rescues our culture and celebrates it with the creation of a new identity. An identity that is generated from the convergence of the outer synthetic world, and our traditions, language and culture.
It's time to discover the Mesoamerican sci-fi, It is time to discover calaca